Monday, November 24, 2014

Smart Passive Income Podcast Recap #8: More Traffic With Corbett Barr of ThinkTraffic.Net

  1. Get a good selling concept.  Realize who your competition is, and offer a unique means of selling.
  2. Be patient regarding search traffic.  Rely on social media in the meantime.  Friend other bloggers.
  3. Expect about 10 views a day in the beginning until a reader with many more followers than you shares your content.
  4. Network on Facebook and Twitter most of all.
  5. Flatter and link to other bloggers.  Consider an "Influential Blogger Roundup" post mentioning and linking to 10-50 leaders.  These people will want to share your positive press with others.  Grow with others as they become established for more traffic.
  6. Establish "fast buzz" - Combine a Top 10 list and quality "cornerstone" content.  Write 25 top bloggers and ask for their strangest productivity tips.  Keep it short and get your foot in the door.  Briefly introduce yourself and your blog, mention 2 others who have responded, say you'd be happy if the blogger could just answer a simple question, and ask it.
  7. When starting out at least have a very popular post with a week's worth of cornerstone content backing it up.  Promote all this with social media and email subscriptions.  Shape your content to encourage signups.
Also:

  • Keep creating good content to share.  Test and optimize, link to old content, make access to your archive easy.  Link to personal favorites on the right sidebar.  Feature personal favorites in newsletters.
  • Commenting has gotten weak lately but can still get you blogger and popular commenter attention.  Choose your targets wisely.  Forge relationships while giving out value.
  • If you're at a plateau, increase your field of influence by reaching into other communities.
  • Offer a high quality freebie ebook or blog post.
  • Check out The Blogger's Guide to Facebook by Pat Flynn.
  • Reach into email, podcasts, and YouTube.
  • Continue to help people; stay ethical in helping first, selling last.
  • Check out the Thinktraffic.net manifesto. 
Get Pat Flynn's podcast on getting more traffic here.

No Email Subscribers? I Feel So Listless

Making Peace With Mail

I knew all along that great projects need months if not years or lifetimes of momentum.

Yet, following through has been my weakness.  I've built my own app, published my own ebook, and I have two of the biggest websites up and coming, but nothing has been really maintained, or come back to.  It's all just been a lot of scattershot attempts that have discouraged me because I haven't gotten instant success.

The best image for getting an online business going was mentioned by Pat in an early podcast: it's like pulling a train by your teeth.  Getting it to move that first micrometer takes a concerted effort.  In those first few moments, you've already gotten some momentum.  Somewhere, someone is reading or sharing your first post, hoping for more.  If you can get back to them in a day or so, you've held their attention over time, and you have a fledgling regular reader.  It's even possible to get distracted and have some of these people come back, but in most cases, it may as well be like you just started again.

As a beginning marketer, the point is to get past where disappearing out of public view for a second will cause everyone to forget you.  This assumes, of course, that you'll still work on other parts of your site, and not just take a break.

"Mmm yom yom.  I can almost taste the success... right after this nap."  *Drool*

This is where I'm stepping in with a mailing list.  For the longest time, I've hated using them.  I think it was from making my mailing lists too easy to subscribe to.  People would unsubscribe because my newsletters tried to cover everything, and so they would wobble in their focus.  Either my all-in-one newsletters would try to thinly cover 5 or 6 topics, or they would focus on one topic at a time, and the rest of the subscribers would get turned off.  I can understand that.  Pretend I had a sports site and my only newsletter was about... sports.  How difficult would that be to please everyone every week, with people expecting me to know exactly what they wanted to know about sports?  If you were a football fan, would you read about baseball, basketball, hockey and rugby for four weeks so you could read a newsletter about football every five weeks?

This Way, Please


This is what I'm trying to address in this blog and at my other upcoming sites.  For this one, I'm dividing newsletter topics into three newsletters.  The first one, Tips, is no-cost or low-cost how-tos for beginning marketers and people who can't or don't want to spend money yet.  It also offers summaries of each SPI post I put up here.  The second, Strategy, is a combination of what has worked for me and the products I am paying for (at this rate, Aweber is the only one I'm paying for until my WordPress e-book starts taking off, and it's still possible to go free for fewer features via MailChimp).  The third newsletter, Discounts, doesn't talk down to people who already know how to word their action buttons or practice effective SEO.  If they want to know about discounted products I'm using, or products my guest bloggers created, they can get notifications with highly optional review links.  Doing this comes from rule #8 of several rules I learned years ago, The Travis Rules.

Anyhow, this site isn't LionelHoudeWins, so I'll have two podcast reviews tonight.  Thanks for reading!

Saturday, November 15, 2014

Where The Heck Have I Been? Organizing Google Drive For Future Success & More!

Hello Flynn Wins readers,

I know that in the long run I can just change my post dates so no one will care, but I just wanted to let you know the reason I haven't posted much in the past week.  This blog hasn't lost my attention; for the first time in a long time I enjoy writing something at every opportunity.

I was (and to some degree will always be) a compulsive note-taker.  I have always been motivated to dissect successful money-making systems, especially those online.  I used to figure that, if I filtered something successful into my own notes, all I had to do was take the time to come back to it and speed through it.  There are a lot of similarities to being a kid in a candy store.  A few pieces of applicable information bring bliss.  A fistful (or short-term memoryful) makes me queasy.  And trying to take the whole thing home?

Well, as a result, my Google Drive has been a complete mess, one or two folders max at that, each with barely relevant docs inside.

I thought having everything at top level would work, and it did for a while, but after a few years it turned into a hostile mess.  By last week I only had one doc I was using regularly.  I didn't bother creating new ones because there were many duplicates of what I wanted to create that I'd have to sift through.  Some information was totally outdated.  Others I had to Other docs had just a fraction of value and I'd have to create a document just to recap all valuable old info (which I had three of)!

There are side lessons that I pick up after extended amounts of time studying an expert in his or her field.  One of these is that it becomes very easy to get lost in the multiple aspects of an endeavor, especially online.  Blogging schedules.  Online tool maintenance.  Social media.  Business regulations and compliance.

I have a new Google account with 6 docs, and I switch back and forth to my old one sometimes.  Today I switched back, edited one of those docs, and looked at what a total crapfest my old Drive was, kind of like my old alter ego Grubbie was running the show.


I've cleaned stuff out before out of my inbox, and after a while I'd get lost in threads of correspondence, references to products requiring logins, you name it.

This time I came up with a better solution: a couple of folders whose names admitted I didn't have the focus, desire or time for a lot of junk.  One was "Outdated", for projects I didn't do.  Another was for files I could have used if I spent a lot of time getting familiar again and cobbling their info to my current plans. "Unused & Time Sinks".  In this folder, I have another called "No _______ Clue".

This is where all my mysterious .txt files, spreadsheets and the like go. Maybe they're super important for something, but again, I don't have time.



This made a huge difference.  Doing things this way prevented me from bogging down on each document's makeup.  Are any of them worth checking out someday? Maybe, but not now.

Here's my new folder structure:

  • Biz Rules & Regs
  • Old Info To Cull (subfolders Unused & Time Sinks, No Clue)
  • Personal
  • Planner
  • Site Overviews (subfolders Client Sites and My Sites)
  • Templates/Drafts
  • Web Technicals (subfolders Blogging, Coding, Custom Tools, Ecommerce, Email, Passwords, Podcasting, Social Media (sub-folders here for each platform), Strategy Notes (like on Pat Flynn's Smart Passive Income site).
  • Writing (Call this Copy or delete it, up to you)
All my old documents are where they should be now (most of them in the trash and out of mind), and this will be a big help in the days to come sorting and storing information.  I hope this helps you if you're struggling to keep it all together online!

The other big news is that I have two websites picked out to turn into my revenue sources.  The first one will be for my WordPress design company, SeacoastWP.com, where I'll be offering WordPress services, personally written guides, and one-on-one training.  The second will be my website BizDL.net, a ClickBank/Amazon site where select business leaders can promote their free ebooks and paid materials alongside occasional reviews by yours truly.

I hope this article helps.  Please leave a comment or share if it did.  Thanks and see you soon!






Wednesday, November 5, 2014

Smart Passive Income Podcast #5 Recap: Podcasting For Money

Smart Passive Income #5

First off:

Get Crush It, by Gary Vaynerchuk.

Make sure you have quality sound!
Have a business model!

12-14 hours a day of hard work may take over 2 years to pay off well no matter who you are.  Work like it's your only source of income or it won't be.

Make mistakes, but take something away from each one.

Donations are for hobby bloggers only.

AVOID CPM monetization unless you're at the top of your niche and monetize it for top dollar.

Sponsorships can range around $800 a month, or to put it another way, may be double retail cost of what the sponsor wants to sell.  Three month commitments are possible - ask or it won't happen!

Line up sponsors via voice mail response lines - sponsors will want to hear you, a professional podcaster, arrange deals equally well over the phone.

Get money up front offering to duplicate your successful format for a new blog, but expect to make your blog a premium one (for sale) or offer it globally free.  Again, propose this or it won't happen!

To support yourself, look to run 7-15 weekly podcasts with one free podcast each given out per month.

$10 a month is ideal for getting full access to each.

Direct sale of products can be arranged with manufacturers.

Reach out to VIP lists of your clients for these premium products.

Affiliate sales: get the product, review it on YouTube, post a blog review link on your YouTube account, place an Amazon affiliate link in your blog.

Offer 1 on 1 consulting, webinars, teleseminars.  Use a mailing list only to gather interested listeners who want to buy from you.

Use E-junkie.com for processing downloads.

Thanks for reading and feel free to subscribe to this blog.  I appreciate it and hope you learn something each time you come back.

How To Lose 25-75% Of Your Workday

If you're into working just a few hours a day, little distractions add up big time.  15 minutes of dubbing around turned into 45 minutes and now that I'm finally ready to go, I have 10 minutes for a blog post.   My workday's totally shot from email, background music, domain searches, Facebook.

Shame on me.  Don't be like me.  Look for SPI Podcast review 5 in 10 minutes.

Tuesday, November 4, 2014

Smart Passive Income Podcast #4: Creating Your Own Passive Income Products

The Podcast 4 recap:

5 Ways To Create Passive Income Products

 1. Sell your free content

Why would anyone buy content you've already put out there for free on a blog?

Some people, executives for example, don't have time to jump in and out of every single blog post you have, whether by following on Facebook, Twitter, or on the blog itself.  Paying a small amount to save time and focus is worth the price of having your content assembled in one accessible package.  If your content helps people achieve something, it's valuable, and packaging sells.

Smashwords can be used to package your content for Amazon.  Also check out Ebooksthesmartway.com.

2. Interview experts

While interviewing, learn their tools used and make affiliate links for each one on a blog, site, Twitter account, Facebook page, etc.  Harvest the experts' content and make it your own.

3. Teach a group, record and edit it, and sell as a course.

4. Teach, Membership Site, Teach.

As with #3, teach and record, but using tools like WordPress Wishlist, put the content behind a paywall.  Offer VIP tutoring on the site for premium prices, to a recommended maximum of $2K.

5. Take What You Were Already Doing And Monetize It

Pat gives an example of his, http://www.greenexamacademy.com, as a money-making project that arose from his need to pass exams.  People found his site through search engines and he realized he had a big chance to make money from what he was doing for free: studying!

Recommended Resources

The above links are all Pat Flynn's and benefit him, not me, as thanks for helping me get my own projects going.

That's about it for this post.  Please feel free to share it.  Thanks and I'll have the SPI summary for Episode 5 posted in about an hour!


Saturday, November 1, 2014

Smart Passive Income Podcast #3: Niche Marketing Tips From ViperChill.com

Pat's guest, Glen Allsop from ViperChill.com, offers a very thorough niche marketing guide for people new to affiliate marketing.  Check it out in full here at Smart Passive Income Podcast #3.

I will be doing a 5-step process to start my own niche blog.

Here's what Glen recommends and how I'm doing it:

1. List 10-15 fears/passions/problems.

Fears: 

Heart disease/health
Poor investing ability
Public/otherwise speaking
Hearing loss
Inability to follow through

Passions: 

Video gaming esp. PS4
Game design
Music
Reading & Writing
Marketing

Problems:

Lack of knowledge about car repair/maintenance
Lack of knowledge about home repair/maintenance
Post-hernia life
Lyme disease
Some college and other debt


2. Assess the shared market.

Using a keyword research account, paid AdWords account, search.twitter.com, and/or Google Trends, I'll assess which of these ideas is on the up and up so I won't waste my time building an affiliate site for anything  PS4 gaming looks good for now and debt is a perennial issue with debt relief applicants aplenty.

3. Find suitable products.

For now it's easy to mention two excellent games I've bought, Watch_Dogs and The Evil Within (which is a lot bolder and graphically creative than Watch_Dogs, so much so that I don't recommend Watch_Dogs until I can review both on my up-and-coming Off Topic page).  The rest will require a little more research, so maybe I can just go with what I know and get a review site going to get some more immediate money in.

4. Set up shop.

I'll be looking for a good review domain with PS4 in it, resorting to i+, my+, or ...hq, with 100k or so searches.  It will be a brandable, relevant name with 5-10 pages max and a focus of bringing people right to Amazon.com, where I am an affiliate, and the above link will help me earn a small but decent percentage of any sale.  My workload for this site will be 1-2 hours daily.

I plan to obtain:

1. Quality links to my site.
2. Articles linking back to my site, primarily InfoBarrel, where I already have an account.
3. 500 directory submissions for $10, assuming low competition for this new project, via Digital Point forums.
4. Blog and forum networking
5. Research pertaining to where top sites get their links: search for the term in Google, find top sites, then go to Yahoo and type "link:" plus a URL, with no spaces between "link:" and the URL, like "link:mysite.com".
6. My own products for sale.

My To-Do Checklist:
  • Obtain quality backlinks: No
  • Articles linking back: No
  • Directory submissions: No
  • Blog & Forum Networking: No - but if you have a related blog or forum please let me know at lionelabby@yahoo.com I'll be glad to network with you.
  •  Research top links: No
  • Create own products: No
It looks like I have some catching up to do since writing my tasks in my podcast 2 summary, so I'm going to take a day to update my completed tasks before posting a podcast 4 wrap-up, and provide a progress report.

Friday, October 31, 2014

Wah! I Don't Have The Time To Post Every Day / Week!

Sure you do.  How many hours a day do you have? Multiply that by seven and that's your weekly allowance of hours.  Still flat out? Cut out some time-killing diversions or some sleep, just a little bit, and enjoy creating something in that time.  In case you actually do have every single hour tied up in a week, and may you never, feel free to create a few posts during your spare time next week and schedule them to show up during your next super-busy time.  Generating content doesn't have to be done at the worst times in your life to do so.  In fact, this post was written in Halloween.

Nobody wants perfection.  Your audience just wants a pulse: to know you're alive and still passionate about what you do.

I have about 9 minutes left for posting today, aside from summing up Podcast #3.

What do I do after the text is written up? Just a few minutes worth of tidying up:

1. Submit the site to Google (don't overdo it, but once per major article/update works for me).
2. Share on the relevant social media site: pictures especially on Instagram/Pinterest/Tumblr as well as Twitter/Facebook, articles on Twitter/LinkedIn/Facebook.
3. Create the relevant keyword tags (using the words of a question often helps), and if you have the option, describe your content for SEO.  Most of the time there are ways to do so.

Well, I have 57 seconds out of 15 minutes, so it's time to submit to Google. Catch up soon!

No Twit! Must-Haves For The Beginning Marketer

If you've spent any amount of time watching TV, seeing offline ads, or surfing the web, you'll see #hashtags and references to Twitter.  If you've never had an account, it's time to get one.

Sign up at Twitter.com.  Also sign up if you haven't at Facebook.com, Instagram.com, and Pinterest.com.

Stumped for a good name for your social media accounts? Entrepreneur can help you with this basic brand name guide.

For the psychology of marketing, visit Unbounce.

Good luck and if you have any questions please leave a comment!

Intellectual Barbed Wire

Life is too short.

I never believed that earlier when I had my own national catering directory site.

I'd been toying around with the site in Drupal 6, which was a cumbersome but reasonably powerful platform.  I made everything perfect.  People could search by state, their favorite dishes, price range, type of caterer, you name it.

But the cost was time.  I must have spent two months fine-tuning the site.  With one last addition...

... I made a four-line error message show up on the front page.  I asked around on forums.  No one knew or cared about the error.  All that time meant nothing.  That error message just sat there in the middle of all my work, taunting me.

On your way to success, don't wrangle with a little detail that will turn into a behemoth and derail you.  If you feel like you're walking through barbed wire, turn around while you still have time and momentum in your hour or day to do something.  If you have to, delete what you're working on, and let it go.  Make simple things that express who you are and what you want to do.

Like this post.

Thursday, October 30, 2014

Lessons from Smart Passive Income Podcast 2

A lot of times, podcasts, especially affiliate marketing podcasts, become dry and worthless in the marches of time and technology and time.  Checking out Podcast 2 from SPI turned out a pleasant surprise.  I have heard that "bum marketing" - churning out articles for cheap traffic - has mutated a bit, if not died outright since 2010, which I doubt - so I'm holding pending my own research on that tool, but here's the rest of what I'm applying:

1. Have a posting schedule.  I've been dogged by setting up galleries on my memes site at http://musicmemes.com. I love making up the memes, but getting 10 memes at a time drawn up and labeled is a bit time-consuming.  Starting tomorrow I'm going to just post one meme at a time, schedule them seven at a time, and have a weekly auto-publish of them all.

I'm also posting here daily, just a few minutes at a time, based on my free time.  No fancy images, no social media sharing (yet, aside from G+), just text I hope you can use.  If you come across this blog, simply coming back for new content will be appreciated!

2. Don't fault yourself for small results.  Just try to learn how others are doing better.  Currently I am making $0 for running this blog and under $10 a month on MusicMemes.    Still, it is a great improvement over seething over a penny at a time coming in in ads for a new blog with little traffic so far.  Using Amazon has been a nice reward so far, relatively, and I look forward to results when MusicMemes matures and starts getting a lot more traffic.

3. Rank the importance of your business in life.  Is dubbing around consuming all your brainpower and time?  Cut it for your business, or just give in and don't be a marketer.

4. Niche affiliate marketing is a good starting place. 

  • Do keyword research first.  
  • Try to register an exact keyword match in the form of a .com, .org or .net.  
  • Provide valuable info plus your product link.
  • Try ranking for "best (brand) (product)".  Consider AdSense for this.
  • If you're doing affiliate marketing, convert people for the sale on your home page.  For an AdSense blog, get them off your site ASAP via a high bounce rate.
5. Look up Nicole Dean, an info product marketer.  Her strategy is to make the web a better place, substainably instead of simply flinging around affiliate links like fish hooks.

6. For the successor site to MasonWorld.com, you can visit LateNightIM.com

Below is a blog feature called My Marketing Checklist, which will show how much I practice what I preach.  Results on anything lacking will be updated to the best of my ability here with brief summaries.

My Marketing Checklist: 
  • Posting schedule: check
  • Don't fault myself: check
  • Rank the importance of my business: check
  • Start in affiliate marketing: must do
  • Research Nicole Dean: must do
  • Visit LateNightIM: must do
Thanks for reading and if you got anything from this as a beginning marketer please feel free to share it! Also, please do check out Pat's Smart Passive Income podcast.  There may be lessons I've already learned or may have otherwise missed.


Wednesday, October 29, 2014

Pre-Podcast: Getting My Work Atmosphere In Order

In an upcoming review of podcast #2, I'll be mentioning some effective time management tips I picked up.

However, here's an overview of what I'll be doing to get into a good frame of mind while working:

1. Exercise before working
2. Set time limits for everything (I have about 4 minutes left on this post)
3. Use the Firefox Tab Delimiter, LeechBlock and/or Simple Site Blocker add-ons to cut out extra windows and unnecessary sites, both throughout certain times in the day or in general
4. Set up a Google doc listing the things to accomplish today
5. Shut the cell phone off and configure messaging without sound notifications through the computer
6. Cut gaming & TV to an hour a day

Hope this helps... dinner's ready!

Welcome To Flynn Wins

Hello and thank you for visiting Flynn Wins!

My name is Lionel Houde.  I've been trying to get into long-term affiliate marketing since 2005.

My first taste of real success came in that year.  I was delivering pizza, and the owner, a regular frugaltarian, didn't want to pay monthly hosting fees; after all, he was giving me food discounts! None of the other drivers getting discounts were doing web work for him, so I took down the website, which had had a huge cable TV affiliate ad, my first ad ever, on the home page of the site.  I also applied for another job and quit on a Friday.  I still remember the satisfaction of turning down phone calls from drivers who didn't know where a few hard to find places were.

Things didn't go well as a baristo the next week.  It was hectic, deafening, and annoying.  At one point I must have thrown away three gallons of milk for one customer who wanted her drink exactly at 140 degrees.

I woke up one morning that week, dreading the noon shift, and stumbled toward my PayPal account.  My affiliate company had paid me $500 for 5 cable TV sales! I called the store and quit that day.  The next month I still got $300 more.

But, without the pizza site to advertise from, my money began to dry up.  I made the mistake of stumbling into PPC advertising.  "If you have to spend $100 to make $120, wouldn't you spend as much as you could?" breezed one expert, who really did do a good job, but had a wealth more experience doing PPC.  I tried my first online ad campaign, and my commission money dwindled down, with a lot of uninterested people soaking me $5 when they clicked my ads. 

After that, with my remaining money, I bought a few marketing guides.  The affiliate marketing gurus I studied were effective, but only with a ton of the tools they were using.  Sometimes it seemed like the only way they were making a living was giving out (or sometimes even selling!) e-books that handed out affiliate links like Halloween candy.

Eventually my daily demands called me away from online marketing, and my dreams of making good money for providing legitimate services online faded into the background.

When my fiancee (now my wife) got me an iPhone, I got into podcasts.  Most of it was vintage horror shows, but soon I realized how much time I wasting, and started looking into the business section of Apple's podcasts.

Enter Pat Flynn and the Smart Passive Income Podcast.

I was skeptical about who he was.  Anyone could have set up a spammy podcast, put a few tinyurls up, and left listeners to invest and fail.

All it took was one podcast to realize I was dealing with an excellent teacher and his very helpful, carefully chosen guests.

The past two years, after settling into married life, I've finally come to have the time I want to follow my goals, and apply what I can from over 130 of SPIP's episodes.

This website is not and will not be a competitor to Pat, giving away the full contents of his podcasts, or trying to sell the tools he does.  There will be a link to each podcast in each post, and all you will see is how I apply Pat's and Pat's guests' main strategies to my own non-competing businesses.

Again, thank you for coming by, and I hope this will be a blog I can keep up alongside Mr. Flynn's excellent series for years to come.  If you have any questions, comments, or other observations, please let me know!

Cordially,

Lionel Houde
Affiliate Marketer